Some businesses have been convinced that all they require to interact with their customers and potential customers is a Facebook page. I’m here to tell you that is not the case.
Contrary to popular brainwashing, not everyone is on Facebook.
Those who have not been branded with the Mark of the ZuckerBeast are not allowed to clearly view pages on Facebook.
A giant white banner appears on the page (taking up a full half of the screen) telling you to either sign in or sign up. This mask blots out a good deal of information and is quite annoying. Any sane person will immediately click away and your business will lose out to another business that was smart enough to build an independent website.
If your business is only has a Facebook page, you are losing business.